For a lot of people blogging starts out as a fun hobby that may grow into somewhat of a business. Maybe it’s full-time maybe it’s part-time. However, that business means working with brands. It can be tricky to figure out not only how to work with brands but how to set yourself apart so that you are the blogger picked to work with brands. Today I want to talk about how to get brands to notice you now. That encompasses a lot of things so let’s break them down.
Get Brands To Notice You Now
Tip 1 – Interact on Social Media: This is a really easy one. When you are posting photos on Instagram tag the brands. Then go interact with their pages as well. Same thing on Facebook. If you are talking about a brand on your blog page tag the brand. If you are talking about a brand on Twitter tag the brand. I do this quite often, and I can’t tell you how many times these brands end up following me, sharing my posts, regramming, reposting, retweeting, etc. There are also a lot of times that soon after these brands reach out to me to partner. It never hurts!
Tip 2 – Make your Blog/Social Media “Brand Friendly”: What do I mean by this? I mean make sure there is contact information readily available for you anywhere you can have it. Especially on your blog and Instagram. Brands do NOT want to have to search for your email. Also, make sure on your blog you have a page where brands can see what you offer, where you’ve been featured, and what brands you work with. It’s also a good idea to have a media kit. However, I do not think you HAVE to have it available on your blog for everyone. I have mine ready to send to brands upon request, but I do not think the details of it need to be out there. Lastly, do NOT use Twitter or Facebook to complain to companies. Messaging them and saying “Hey ____ I had an issue and I was hoping I could chat with someone about it,” is a much better solution. Brands are ALWAYS watching.
Tip 3 – Make Connections/Network: As a blogger it’s very rare that a day goes by that my inbox doesn’t have several event invites in it. After nearly seven years I do not go to every event. If there is a bigger event I try to attend or if it’s with a brand I really love. I also attend blogging events hosted by other bloggers in my area as much as I can. If you live in/near a bigger city I guarantee you there are events weekly if not daily. Go to these events. Not only are they a good way to meet bloggers in your area to connect with but they are a GREAT way to get in front of the right people at companies you may want to work with. For example, if you are going to an event at Nordstrom for Bobbi Brown makeup, you may meet some PR people from Bobbi Brown that you can connect with and later partner with. Also interacting and forming relationships with other bloggers is a great way to work with brands as well. I know for me when brands ask for suggestions on other bloggers to connect with I think of the bloggers I am close friends with.
Tip 4 – Always Opt For A Phone Call: When I get an email from a brand/PR person and they want to discuss a sponsored post idea or long-term brand partnership, I really try to set up a phone call. There are a few reasons for this. First, things can get VERY misconstrued or confused in email. You also risk not having certain questions answered. Second, you can really express your excitement more when they can hear your voice. You can express your personality and really set up more of a relationship.
These are great ways to get brands to notice you now and to help you make yourself more appealing to working with brands. These aren’t every single way to get brands to notice you, but these are several!
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I hope you found this post helpful! If you enjoyed hearing about how to get brands to notice you now, make sure to check out my other blog advice posts!
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