Recently I mentioned my editorial calendar and I got a lot of questions about it. I decided it would be a great idea to share with you guys how to create and maintain an editorial calendar.
How To Create and Maintain An Editorial Calendar
Decide what form of calendar works for you: Some people like paper planners and calendars, while others work better digitally. I can tell you there is no right or wrong answer to this. The first step in creating an editorial calendar is to decide which way is better for you. I personally keep most everything digital these days. As much as I love my paper planner and use it most everything blog related is done digital. I use Google Docs for my editorial calendar. I have it set up this way:
Week of 9/12:
Monday- Post title (notes about post)
See, nothing crazy. Nothing high tech. It’s very basic, but it’s what works for me. I like having it this way because it’s VERY easy to move things around. Things WILL change. You will not have photos done and edited, or something crazy will happen you need to address, or your kiddos will get sick. Something will happen and a post will get moved. You have to roll with it and be able to move things around. I also specifically put a due date next to a post title if it’s sponsored and has a due date. The easiest way to do this is digitally. If you use a paper planner use pencil!!! Who wants to see a bunch of scratched out stuff in their pretty planner?
Write down ideas as soon as you get them: Ideas come to you at strange times. Sometimes you’re in the shower, driving, or working out. You get an idea. Aside from being in the shower, I add it into my calendar right then. That’s the best part of using Google Docs is that it’s on on my phone! This includes sponsored post dates. If I get a sponsored post and know the due date I add that to my calendar right then! This is also helpful if I need to ask them for a different date if I already have a sponsored post due that day. This happens a lot around holidays and summer which are really busy sponsored blog post times. This approach is also helpful to plan out your posts to make sure you have a good variety. If you write about a lot of topics you can visually see that you have one beauty post, one fashion post, one recipe, etc instead of scheduling 3 recipe posts one week and none the next week. If you write ideas down as soon as you get them you will be shocked at how fast that calendar fills up. In early June I had 4 months of ideas. Now I have ideas through January. Once you start the ideas just roll in, I promise!
Don’t be afraid to adjust as needed: Y’all like I said above things WILL change. Do not be afraid to adjust. That may be because a brand is late sending items and they want to move a post date. Or maybe you had a busy or hard week and just don’t have that much time some weeks to dedicate to your blog. Move things around and make it work for you!
Always keep a running list: I keep a list on my phone of ideas. That way if I can’t open Google Docs right then because sometimes the notes section is easier I can still write the idea down. I used to use a cute little notebook, but pen and notebook take up more room in my purse than my phone which is already there. Plus there are A TON of great note apps. I personally use the Simplified Planner app which is also where I make daily do to lists. Evernote is another great one.
Learning how to create and maintain an editorial calendar may seem daunting but it will save you so much time and headache in the future. If you currently do not have an editorial calendar I highly suggest making one!
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I hope you found this post helpful! If you enjoyed hearing my tips on how to create and maintain an editorial calendar, make sure to check out my other blog advice posts!