For bloggers who blog with the intention to make money from their blogs, sponsored posts are an amazing thing. You get to work with brands you love, try new products you may not have tried otherwise, and meet amazing people. There are definite downsides as well. I wanted to address the truth about sponsored posts and some of the pros and cons. Not only for bloggers who may not have had a ton of experience with sponsored posts, but also for readers who may be curious as to why bloggers do them and why at certain times of year we do more of them.
Pros of Sponsored Posts:
The first obvious pro would be that you are making money. You are contributing to the finances of your home and you have a very flexible schedule. I know for me I love being able to work from home and blog and also be able to cook dinner, take care of errands, clean, etc. I love that I can do both.
Another pro would be working with amazing brands. I have gotten to work with brands I already use and love, and I have been introduced to new brands that have become regulars in our house. I have also gotten to go to great events and been given amazing opportunities that I wouldn’t have.
The biggest pro for me though is that I am doing what I love. I love blogging, and sponsored posts help me be able to do what I love and make money from it. I do not worry about when and if I will have enough time to write a post because it is my full time job.
Cons of Sponsored Posts:
The biggest con of sponsored posts is when deadlines overlap. Not because I do not have enough time to write the posts (I schedule pretty well). But because I know sometimes it can be annoying to readers to have many sponsored posts back to back. But here’s the thing, sometimes during the year there are points where blogs may have more sponsored posts than normal. The holidays are a great example. Brands are in a final push for the year and they work with bloggers to get their product names out there. I know it can seem annoying if you aren’t a blogger or if you aren’t a blogger who does sponsored posts, but remember that at your job you have deadlines and due dates. So do bloggers. Sometimes those deadlines overlap and we have several sponsored posts a week for a few weeks. Know this: most of us try to balance it as best as we can. We try to even out sponsored posts with non sponsored posts. I know for me I try to make my sponsored posts not entirely focused on the brand but make the brand a part of my post. It doesn’t always happen. Some weeks you may read a blog with six sponsored posts and one non-sponsored post. The next week may be the same. But the next month they may have 25 non-sponsored post and one sponsored post. It evens out over time.
I wanted to share a few things some other bloggers said in regards to sponsored posts:
Blogging can be like a job and sponsored posts help us get something out of our hard work. Plus, working with brands is fun and gets your blog showcased a lot more.Can seem kind of fake. I’ve seen big bloggers just do all kinds of sponsored posts that don’t even relate to what their blog is about so it makes me wonder their motives. –Adriana
Sometimes we really do love the product, and getting paid to talk about it is just an added bonus! (and sometimes, when we talk about a product we love, it’s NOT because we’re getting paid to!) –Betsy
I do sponsored posts because I genuinely love the products I feature and I want my readers to know about them! Plus, it doesn’t hurt to get paid smile emoticon Honestly, though, I really only post about things I would write about even without compensation. The cons, of course, are that sometimes the posts can seem forced and readers seem to think sponsored posts are bloggers ‘selling out’. –Lisa
For me, I have been blogging for forever and love it, but I need to find a job. Why not do something that I love and get paid for it. I honestly feel like it has stretched me in ways that I otherwise may not be challenged in. I recently did a sponsored post for Betty Crocker and it was about spreading cheer. Because of this post, we made cookies, took them to firefighters and thanked them for what they do. I am always thankful for our firefighters, but this opportunity made me get out there and tell them. I was paid for it, but in the end, I gained more from the experience than the payment I will receive. –Lauren
Remember though that most bloggers (myself included) only work with brands we love. We only align ourselves with products and services we trust, believe in, and use. But it is a business. It is how a lot of us make money. I have seen a lot of hate this time of year from people annoyed by sponsored posts. You have your right to your opinion. But try to understand that bloggers are doing the best they can.