For a lot of people blogging starts out as a fun hobby that may grow into somewhat of a business. Maybe it’s full-time maybe it’s part-time. However, that business means working with brands. It can be tricky to figure out not only how to work with brands but how to set yourself apart so that you are the blogger picked to work with brands. Today I want to talk about how to get brands to notice you now. That encompasses a lot of things so let’s break them down.
Get Brands To Notice You Now
Tip 1 – Interact on Social Media: This is a really easy one. When you are posting photos on Instagram tag the brands. Then go interact with their pages as well. Same thing on Facebook. If you are talking about a brand on your blog page tag the brand. If you are talking about a brand on Twitter tag the brand. I do this quite often, and I can’t tell you how many times these brands end up following me, sharing my posts, regramming, reposting, retweeting, etc. There are also a lot of times that soon after these brands reach out to me to partner. It never hurts!
Tip 2 – Make your Blog/Social Media “Brand Friendly”: What do I mean by this? I mean make sure there is contact information readily available for you anywhere you can have it. Especially on your blog and Instagram. Brands do NOT want to have to search for your email. Also, make sure on your blog you have a page where brands can see what you offer, where you’ve been featured, and what brands you work with. It’s also a good idea to have a media kit. However, I do not think you HAVE to have it available on your blog for everyone. I have mine ready to send to brands upon request, but I do not think the details of it need to be out there. Lastly, do NOT use Twitter or Facebook to complain to companies. Messaging them and saying “Hey ____ I had an issue and I was hoping I could chat with someone about it,” is a much better solution. Brands are ALWAYS watching.
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Tip 3 – Make Connections/Network: As a blogger it’s very rare that a day goes by that my inbox doesn’t have several event invites in it. After nearly seven years I do not go to every event. If there is a bigger event I try to attend or if it’s with a brand I really love. I also attend blogging events hosted by other bloggers in my area as much as I can. If you live in/near a bigger city I guarantee you there are events weekly if not daily. Go to these events. Not only are they a good way to meet bloggers in your area to connect with but they are a GREAT way to get in front of the right people at companies you may want to work with. For example, if you are going to an event at Nordstrom for Bobbi Brown makeup, you may meet some PR people from Bobbi Brown that you can connect with and later partner with. Also interacting and forming relationships with other bloggers is a great way to work with brands as well. I know for me when brands ask for suggestions on other bloggers to connect with I think of the bloggers I am close friends with.
Tip 4 – Always Opt For A Phone Call: When I get an email from a brand/PR person and they want to discuss a sponsored post idea or long-term brand partnership, I really try to set up a phone call. There are a few reasons for this. First, things can get VERY misconstrued or confused in email. You also risk not having certain questions answered. Second, you can really express your excitement more when they can hear your voice. You can express your personality and really set up more of a relationship.
These are great ways to get brands to notice you now and to help you make yourself more appealing to working with brands. These aren’t every single way to get brands to notice you, but these are several!
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I hope you found this post helpful! If you enjoyed hearing about how to get brands to notice you now, make sure to check out my other blog advice posts!
If you have anything to add, please leave it below in the comments!
I try not to do product reviews–although I will if I think the product may be helpful to me and/or my readers. But generally the companies contact me. I am very social on FB and as a book blogger (ok there are lots of Giveaways on my blog as well) I think a lot of author’s know me)! I won’t tell you how many requests I get faily to read books and then review them! In general the above is VERY good info!!!
Great tips! I’ve tweeted at companies or commented on Facebook pages with “complaints” a few times and actually got great customer service in return. I think as long as it’s not an awful comment, it’s the quickest way to get a company to respond to you. But, it was never about blog related issues, just random service issues at stores/restaurants.
Such great advice! I’m starting to monetize my blog little by little, and have been contacted by a few brands. I also would love to get in touch with others, so this is really helpful.
A brand recently asked what time I was available for a call and I just ignored that question because I found it so intimidating! Now I regret it. I’ll try to be braver in the future. Ahh!
That’s for shedding some light on working with brands. It’s always nice to learn other ways to make money blogging besides consulting and offering business services.
I really like this post, I have recently decided because I am quite free this summer I’d love to get more into my blog, I always worry about tagging brands though as I worry they might think, why is this small time blogger who just babbles and has no clue what she is talking about talking about our brand! But I am definitely going to start interacting more with brands! I’d love to develop further! http://www.pagesfrombeth.blogspot.com
I’ve never thought about having my email on my instagram! I’ll definitely have to update that. About complaining on twitter about companies. What do you do when the company won’t return any private response?? It wasn’t until I took to twitter that I finally got a response from the company. I worry about how that looks but I did everything to keep it private until I couldn’t wait for my refund any longer.
Having a media kit on your blog is really helpful. Brands sometimes like your stats and would want to be able to find your contact details in a snap. It would also be best to keep those numbers updated regularly.
Stellar advice, and you obviously know a thing or two having blogged for 7 years.
I need to start engaging more with brands instead of simply tagging them and expecting them to come to me.
I am completely aligned with you when it comes to opting in for a phone call. Email is a great way to get some details of campaigns but actually getting someone on the phone can open up the conversation to more details and a better relationship with the brand.
I love these tips! I always try to tag companies that I’m passionate about in my posts. This way, at least I’m on the radar of someone at their company!
Thank you for the tips! I’m pinning this to look back on later. I love tagging brands on Instagram, and have even been regrammed a few times! It’s so exciting when that happens.
That’s great advice! We are lucky to have brands reach out to work with us on their own already but I feel like implementing some of these strategies would really help in the future.
Awesome giveaway and incredibly useful advice–thanks so much for sharing. I definitely need to make it a point to tag brands on Instagram more and I agree completely with messaging a brand if there’s any issue. That throws up a lot of red flags to potential brands if they see bloggers smack talking so publicly 🙂
Great tips. I’ve never considered dealing with phone calls. Probably because I worked at a call center and it made me hate talking on the phone. It does drive me crazy when there isn’t a clear contact form or email on a bloggers site.
These are all helpful and practical tips. I am starting to educate myself more on working with brands and these tips will definitely come in handy. Thanks for sharing!
These are such good tips for getting brands to notice you as a blogger. I am trying to get better about interacting on social media, as one of my friends–Meet @ The Barre has said that she has gotten most of her contacts that way. And yes for phone calls! I have never had the chance to talk person to person, but I know that actually talking to someone makes the biggest difference! Thanks for these great tips!
Great tips for website owners and bloggers. I usually prefer emails over phone calls though. I like having things down in writing and having some time to think things through before replying.
I love all of your tips except the phone call one. I don’t do the phone and would miss any opp if it meant taking a call.
I try not to do product reviews–although I will if I think the product may be helpful to me and/or my readers. But generally the companies contact me. I am very social on FB and as a book blogger (ok there are lots of Giveaways on my blog as well) I think a lot of author’s know me)! I won’t tell you how many requests I get faily to read books and then review them! In general the above is VERY good info!!!
Great advice, which I will start implementing today. Extremely helpful.
This was great advice! Especially tagging brands when younpsot about them on social media. I’m bookmarking this post to refer to in the future!
Great tips! I’ve tweeted at companies or commented on Facebook pages with “complaints” a few times and actually got great customer service in return. I think as long as it’s not an awful comment, it’s the quickest way to get a company to respond to you. But, it was never about blog related issues, just random service issues at stores/restaurants.
Such great advice! I’m starting to monetize my blog little by little, and have been contacted by a few brands. I also would love to get in touch with others, so this is really helpful.
Some great tips! Sophie x
https://stylestarsandsparkle.blogspot.co.uk/
Such great information! I need to tag brands more. *side note* I absolutely adore your blog layout <3 <3
Love,
Ivelisse | CarnationDreams.com
Thanks for the great advice! I have been looking for a great way to expand my blog and these tips are going to help a lot!!
http://www.ohwhatasighttosee.com
A brand recently asked what time I was available for a call and I just ignored that question because I found it so intimidating! Now I regret it. I’ll try to be braver in the future. Ahh!
Great advice!
I love the idea of actually CALLING THEM and talking to them, like they are real human beings!! LOL
That’s for shedding some light on working with brands. It’s always nice to learn other ways to make money blogging besides consulting and offering business services.
I like tip #4! I’ve had a lot of phone calls with brands that I’m working with and it’s always more efficient than e-mailing back and forth!
I really like this post, I have recently decided because I am quite free this summer I’d love to get more into my blog, I always worry about tagging brands though as I worry they might think, why is this small time blogger who just babbles and has no clue what she is talking about talking about our brand! But I am definitely going to start interacting more with brands! I’d love to develop further!
http://www.pagesfrombeth.blogspot.com
I’ve never thought about having my email on my instagram! I’ll definitely have to update that. About complaining on twitter about companies. What do you do when the company won’t return any private response?? It wasn’t until I took to twitter that I finally got a response from the company. I worry about how that looks but I did everything to keep it private until I couldn’t wait for my refund any longer.
Having a media kit on your blog is really helpful. Brands sometimes like your stats and would want to be able to find your contact details in a snap. It would also be best to keep those numbers updated regularly.
These are some great tips! I am in the process of putting together a list of companies to pitch too and I will refer back to these tips you have!
I just started to monetize my blog and these tips are so useful. Will have to bookmark this post for a future read. Thanks ?
Michelle
http://www.twenty7bymichelle.com
Great advice – I really enjoyed this post. I’ll be trying some of your tips this week 🙂
Stellar advice, and you obviously know a thing or two having blogged for 7 years.
I need to start engaging more with brands instead of simply tagging them and expecting them to come to me.
Thanks for the tips, Neely. 🙂
I am completely aligned with you when it comes to opting in for a phone call. Email is a great way to get some details of campaigns but actually getting someone on the phone can open up the conversation to more details and a better relationship with the brand.
Great tips! I really want to start growing my brand partnerships!
I love these tips! I always try to tag companies that I’m passionate about in my posts. This way, at least I’m on the radar of someone at their company!
Great advice! Thanks for sharing your tips. 🙂
These are great tips! I know I have to tag more when I am on social media to make connections.
Thank you for the tips! I’m pinning this to look back on later. I love tagging brands on Instagram, and have even been regrammed a few times! It’s so exciting when that happens.
I have seen so many blogs with no contact info, it’s surprising. I love phone calls with reps.
Love this! I think I follow most of these tips, but I am still trying to break into the local blogging scene so that’s definitely a work in progress.
xoxo, Jenny
That’s great advice! We are lucky to have brands reach out to work with us on their own already but I feel like implementing some of these strategies would really help in the future.
These are some great tips! Especially the phone call part. I bet it sets you apart because no one does that anymore!
I am very new to working brands and these tips are great! Thank you so much for sharing!
Awesome giveaway and incredibly useful advice–thanks so much for sharing. I definitely need to make it a point to tag brands on Instagram more and I agree completely with messaging a brand if there’s any issue. That throws up a lot of red flags to potential brands if they see bloggers smack talking so publicly 🙂
Great tips. I’ve never considered dealing with phone calls. Probably because I worked at a call center and it made me hate talking on the phone. It does drive me crazy when there isn’t a clear contact form or email on a bloggers site.
Great advice! I need to get better on the phone. I am the worst on the phone, but that is something I should get better about. Thanks for sharing. 🙂
These are all helpful and practical tips. I am starting to educate myself more on working with brands and these tips will definitely come in handy. Thanks for sharing!
Keshia
http://www.queenlifeblog.com
These are such good tips for getting brands to notice you as a blogger. I am trying to get better about interacting on social media, as one of my friends–Meet @ The Barre has said that she has gotten most of her contacts that way. And yes for phone calls! I have never had the chance to talk person to person, but I know that actually talking to someone makes the biggest difference! Thanks for these great tips!
Great advice! I often forget to tag brands and whenever I remember to I’ll get tweets and social shares which is always great for finding new readers.
This is really great advice. I actually don’t like the phone though since I get nervous and tongue-tied. I prefer email communication.
GREAT advice!! I know I have a lot of work to do in this area…so these tips are going to come in handy. 🙂
These are very great and easy to follow tips. Thanks for sharing them
These are awesome tips! A lot of it is patience too. It takes awhile to build a blog.
Great tips for website owners and bloggers. I usually prefer emails over phone calls though. I like having things down in writing and having some time to think things through before replying.