A media kit is a must have for bloggers looking to work with brands. I can remember the first time I heard of a media kit it seemed so stressful to think about coming up with one. I had no idea what to include in it and how to make it. If you are in the same boat, this post may be just for you! I am here to tell you the 7 things to include in your media kit that you MUST have!
7 Things To Include In Your Media Kit
Email: Do not and I repeat DO NOT forget to put the best contact email for you in your media kit. I have mine at the top and bottom of my media kit. I also have it all over my blog which I have mentioned before is super important.
Social Media Handles: They need to know where and how to find you online. If like me all of your handles are the same put the name next to the symbol. Otherwise just list them out! But make sure that brands can find you.
Stats Overview: How many page views, unique page views, bounce rate, engagement rate on social media, etc. Include your stats. I also think it’s important to include how many social media followers and email subscribers you have. Just give them as much information about your blog and social media statistics as you can.
A Bit About You: I think it’s important to include a blurb about yourself. Who are you? Why should they work with you? What sets you apart? What do you blog about? These are things brands want to know. It is also helpful to have a photo of yourself in the media kit so they can put a face with a name.
Your Audience: Who is your audience? Moms? Millennials? Newlyweds? College students? What are their ages? Income? etc? These are also things brands want to know. They need to know that their brand aligns with your audience. So make sure you include as much information about your audience as you can.
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Brands You’ve Worked With: You don’t have to list every single brand you’ve worked with, but list as many as you want. Did you do a big campaign for them? Are you a brand ambassador long term? List these things!
Popular Posts: It’s helpful to include 3-5 of your most popular posts. I would try to make these posts as different as you can to show different ways you write, and topics you write about. Brands want to see what you can do! I would include both sponsored and non-sponsored posts.
I hope you found it helpful to learn some of the things to include in your media kit!
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Thank you so much for this. I’ve seen the words “media kit” everywhere throughout the blogging community but haven’t actually taken the time to learn about it and what it means. This post was really useful as it’s given me an understanding about what one is and I feel it’s prepared me for my future in blogging a bit more 🙂
I don’t think I’m quite at the stage of needing a media kit yet but this is still an interesting read and I will bear it all in mind for when I need to create mine!
I compare a media kit to a CV when applying for job, it is importynt and needs to “sell you” so the other side will come back to you. The only difference is that the media kit is more colourful, with photos and branding.
How to get more positivity in your life? Read my new lifestyle advice post (link).
This is so helpful. I’ve been blogging for 3 months. This is such a trial and error process. I’m definitly using this as reference to start my media kit project. Thanks for sharing!
This is super helpful! I’m working on a media kit now and could always use tips for making sure I’m putting my best foot forward in it. I love the idea of putting popular posts in it! If you’re using a Photoshop, however, would you suggest that you just add the post title or direct link it? Thank you, again for sharing!!
This was really helpful! I am still building my blog and working to get traffic, but this is on my list (right after figuring out how to best utilize Pinterest)! I’ve saved this for reference later!
This is very resourceful for new bloggers who may not have created a media kit or oldies like me who need to update ours. Thanks for the reminder of what to include in a media kit, very awesome!
I really need to redo my media kit now that I have more to add to it, not sure I have updated mine in about a year now. Thanks for the reminder and tips on what to include in it!
Once I become self-hosted, I will be looking into putting together my media kit and appreciate how this post is clearly laid out to help put it together. Great post!
I never thought to include brands that I’ve worked with and popular posts in my media kit. I haven’t had to send my kit out yet but I want to be prepared. Very informative post.
This is a really helpful post! I’ve been blogging for a month and a half so I need to start getting my act together 🙂
Elizabeth | Confidentlyelegant.com
I’ve been saying for MONTHS that I’m going to make my media kit, but I’m too nervous because my stats aren’t *stellar* (but they’re not bad, either). Love this guide – it’s super helpful! Maybe I’ll finally get it done now?
I have all of these things in my media kit except the popular posts, which I’ve never considered including. If I did, I’d have to do a second page and I kind of like having everything on one page.
This was really helpful, thank you! I should really construct a media kit sometime soon!
Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com
Thank you so much for this. I’ve seen the words “media kit” everywhere throughout the blogging community but haven’t actually taken the time to learn about it and what it means. This post was really useful as it’s given me an understanding about what one is and I feel it’s prepared me for my future in blogging a bit more 🙂
Have a great week!
Chloe @ https://girllgonerogue.blogspot.co.uk/
I don’t think I’m quite at the stage of needing a media kit yet but this is still an interesting read and I will bear it all in mind for when I need to create mine!
I compare a media kit to a CV when applying for job, it is importynt and needs to “sell you” so the other side will come back to you. The only difference is that the media kit is more colourful, with photos and branding.
How to get more positivity in your life? Read my new lifestyle advice post (link).
Great tips! I’ve been working on revamping my media kit. Looks like I have a few more details to add 🙂
Really great tips, and all important information that you sometimes forget to add, like an email address.
This was very helpful. I am still working on my own media kit and perfecting it is now much more easier, thanks to your pointers!
Love the idea of popular posts, what a great idea!
This is so helpful. I’ve been blogging for 3 months. This is such a trial and error process. I’m definitly using this as reference to start my media kit project. Thanks for sharing!
These are great tips! I just revamped my media kit but I never thought about putting popular posts in it. Thanks for sharing!
Thanks for the ideas. I will add a couple of these I was missing to mine.
Very helpful, thank you! I haven’t made my media kit yet and need to. I appreciate this information!
Hey Neely,
This is exactly what I need! Creating my media kit is on my list of to-dos for next week.
Saving for later!
Thanks so much,
Nadalie, It’s All You Boo
NEW POST: How Do I Slay My Goals?
This is super helpful! I’m working on a media kit now and could always use tips for making sure I’m putting my best foot forward in it. I love the idea of putting popular posts in it! If you’re using a Photoshop, however, would you suggest that you just add the post title or direct link it? Thank you, again for sharing!!
This is super helpful! Thank you so much. Building one right now.
I learned how to do media kits long ago, as a beginning author. But I’d never thought about putting in a few blog posts! Great idea!
This is so helpful!!! Thank you so much!
Great tips! This reminds me that I need to update my media kit. It’s good to update it frequently too because the inter web moves very fast!
Thank you for sharing these helpful tips! I am going to upgrade mine now.
I have everything except brand I’ve worked with and posts. I really need to reformat it so I can fit more interesting info in.
Adding popular posts is such a good idea! I’ve been toying with the idea of including comments, emails, etc that readers have shared as well.
Just putting together my media kit so this post was very timely. Some of my stats aren’t where I’d like them to be, but getting there bit by bit.
I recently put together a media kit but didn’t think about adding popular posts- great tip!
This was really helpful! I am still building my blog and working to get traffic, but this is on my list (right after figuring out how to best utilize Pinterest)! I’ve saved this for reference later!
This is very resourceful for new bloggers who may not have created a media kit or oldies like me who need to update ours. Thanks for the reminder of what to include in a media kit, very awesome!
I really need to redo my media kit now that I have more to add to it, not sure I have updated mine in about a year now. Thanks for the reminder and tips on what to include in it!
Once I become self-hosted, I will be looking into putting together my media kit and appreciate how this post is clearly laid out to help put it together. Great post!
I never thought to include brands that I’ve worked with and popular posts in my media kit. I haven’t had to send my kit out yet but I want to be prepared. Very informative post.
This post was really helpful. Thanks Neely!
Really useful post and a great write up!
This is great! I didnt even think of adding popular posts!
It’s better to deck it out than to leave something out!! Great tips!
I just started my media kit and needed this! Perfect timing!
I have not made my media kit just yet but it is in the works! This was really helpful!!!
Thank you for this round up of helpful tips. I’m working on my media kit right now!
This is a really helpful post! I’ve been blogging for a month and a half so I need to start getting my act together 🙂
Elizabeth | Confidentlyelegant.com
Yes to all of these! This reminds me to update my media kit.
Great tips! I’m happy to say I have all of that with my media kit! 🙂
I’ve been saying for MONTHS that I’m going to make my media kit, but I’m too nervous because my stats aren’t *stellar* (but they’re not bad, either). Love this guide – it’s super helpful! Maybe I’ll finally get it done now?
AMEN to all of the above…it always BLOWS my mind when I see bloggers with emails nowhere to be found. So important!!!
Coming Up Roses
These are good tips you’ve added for making a good media kit. I need to update mine soon and will difinitely consider them
This is very helpful! I didn’t know what a media kit was until a couple weeks ago!
Great tips. I have been meaning to update my media kit for awhile. i just need time to sit down and actually do it. thanks for the reminder.
Never considered to put popular posts in a media kit! Great idea!
I have all of these things in my media kit except the popular posts, which I’ve never considered including. If I did, I’d have to do a second page and I kind of like having everything on one page.
I need to update my media kit it looks like. I’m missing a few of these things.
I’ve not made a media kit yet but this is very helpful, thank you!
Aliya x // http://www.aliyasabrina.com // https://www.bloglovin.com/people/aliyasabrina-10150959
Need to start working on this. Thanks for the info
Okay, thanks for the tips, pero wai forever .. we will still grow old. this is a good site, and the theme also is marvelous