I get asked this question ALL THE TIME! How do you stay ahead on blog posts? For over a year now I have usually been about a month ahead on having blog posts scheduled, 3 months ahead on having them planned out, and about 2 weeks ahead on photos if not more. I originally started this to be ahead on blog posts before Liam was born so I could take a bit of a maternity leave of sorts and still have content up. Then I just kept it up! But I wanted to share how to always stay ahead on blog posts so you never have to do any last minute stressing.
How To Always Stay Ahead On Blog Posts
Make An Editorial Calendar and Stick To It: So I don’t use ANYTHING fancy for mine. I literally use Google Docs. I always schedule my posts MWF and leave room TTH for sponsored content that may come up. I do move things around as needed. For example, if a sponsored post needs to be posted on a MWF or if I come up with something more time sensitive. So when I say stick to it there are exceptions.
Keep A Running List: I keep a list in Google Drive of blog post ideas that I add into my editorial calendar as I see fit. Sometimes these ideas turn into other things. Somethings they are a phrase, quote, or sentence that later becomes a full blown post idea. At any given time I usually have 20-40 ideas on this list. This helps a lot when it comes to filling in the editorial calendar.
Batch Take Photos For Your Blog and Instagram: Andrew takes all of my blog photos and does all of my graphics (yes I am SUPER lucky) and we take them all on weekends. Usually 1-2 weekends a month we spend several hours (hello both nap times) taking photos for the blog (sponsored and regular photos) and Instagram. Then we edit as needed. This helps a ton because we aren’t rushed and we don’t have to try to fit in taking pics during the week or at night.
Write Evergreen Content: I try to write a ton of evergreen content (like this post)! Evergreen content is content that can be posted anytime and is always relevant! This helps for a few reasons. For one it will ALWAYS do well on Pinterest all year round. Two, it can be moved around an editorial calendar if it’s needed. Three, it will help your SEO a ton! Having evergreen content will also help you stay ahead on blog posts because it’s something you can easily write anytime and “stock up” on.
Are you someone who likes to stay ahead on blog posts?