Posting to social media can seem like work at times. When you sit down to plan out your blog posts and the corresponding social media it can feel daunting to know what to share, when to share, and where to share it. The best ways to share between social media platforms can really help in ways you may have not thought of.
Instagram is something I have become very intentional with. I no longer just post random pictures or selfies or things that are not carefully edited. Oh come on we all carefully edit Instagram….don’t fool yourself! I digress. When I post a picture to Instagram I share it two places: Twitter and My BLOG FACEBOOK PAGE, NOT my personal Facebook page. This is VERY important. Always share your Instagram photos to your blog Facebook page. Why you ask? Let me tell you. I used to only share my Instagram posts to my Twitter account and every now and then my personal Facebook page. One day I decided to connect my Instagram to my blog Facebook page and noticed something. The times I posted Instagram pictures on my blog Facebook page I saw a huge jump in interaction from my blog Facebook followers to my Instagram followers. I also saw a ton of interaction on my blog Facebook page. We all know that Facebook can be tough with how and why things from your page are shared on news feeds. We all see the drop for no reason in our Facebook page interaction. I am here to tell you that while this doesn’t completely fix that problem, it does help.
This is an Instagram post I posted on January 7th at 6:18 PM. This is not the usual time I post Instagram photos, but when I posted it I immediately saw a ton of interaction onto my Facebook page. This is without any boosts, just purely organic.
59 Likes, and 8 comments total on a Facebook page post not boosted. The reach was twice what it was the day before. In turn, the next several posts I posted directly onto my Facebook blog page had much more engagement and reach. This is because once people were interacting on my page, my posts starting showing up more in their news feeds.
The point of all of this is that by me posting my Instagram photos onto my blog Facebook page, my blog Facebook page reach grew and in turn the other posts I posted starting getting more engagement.
Some other things about sharing across social media to note:
Do NOT have your Pinterest linked to Facebook or Twitter. Otherwise get ready to lose a bunch of followers. No one wants to be notified every single time you pin something.
However, sharing some of your Twitter posts to your blog Facebook can be helpful. Be mindful though and do not share every single thought you have on both.
Use your social media for what it was intended for: Twitter is for the random thoughts and updates. Facebook is for sharing posts and photos and fun articles. Instagram is for pretty pictures (not more than two a day) and Pinterest is for well pinning!
Remember, this is not gospel these are just my thoughts on the subject and what has worked for me for the past several years.
What is your favorite form of Social Media?
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